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IT TAKES BACK OF HOUSE GUTS TO POWER FRONT OF HOUSE GLORY.  LET US HELP.

This blog supplements our Resource Center content.  We hope you visit often to learn more about how back office software can help your restaurant optimize food and labor costs and minimize waste.

The Wild Competition for QSR Brand Loyalty

Posted on Thu, August 27, 2015

It's the Wild West when it comes to Restaurant Loyalty Programs.

Here's a great new QSR Loyalty survey from our friends at SessionM in Boston.  With over 8,000 mobile consumers surveyed, it's a pretty good indication of what matters to these folks...

As SessionM adroitly points out, loyal customers are valuable for not only the obvious reason that they generate more revenue.  When customers are treated well they can be evangelists for your business, supplying deep insights that inform a strategy for keeping them happy -- and acquire more of customers like them. 

Check this out...

QSR Consumer Loyalty Survey Infographic

Tags: business intelligence, Brand

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